Introducing Taleeta, our new sister fashion label to Desiderate Jewellery
I’m so excited to tell you about my secret project for the past year - Taleeta.
It’s my new fashion label, and it will bring you all the high quality and excellent customer service you’ve come to expect from Desiderate.
As I’ve gotten older, I’ve struggled to find fashions that suit my figure, feel comfortable to wear and look great. I don’t want to dress like a dowdy Grandma (even though I am a Granny). I don't mind paying a bit extra for quality that will last, but I don’t want to pay a fortune for a designer label.
And I knew I was not alone.
Speaking to friends and potential customers, everyone said the same thing. ‘I want fashionable clothes that look great, fit well and don’t cost a fortune!’
And so Taleeta was born.
The Taleeta woman
You’re 40+ and you’re not as young, slim and fit as you once were. You want to look great and feel great at the same time.
You’re tired of finding a lovely outfit, only to realise the skirt is too short or the waistband is too tight, or the cut or colour is wrong. Or worse — the largest size is AU12. (When the average Aussie woman is size 14-16, that’s ridiculous! )
Taleeta will give you the right size range with cuts that don’t pinch, fabrics that don’t scratch and designs that flatter — no matter what your shape.
The Taleeta collection
The launch capsule includes 10 classic pieces: pants, tops, dresses and a signature swimsuit. Each comes in a range of flattering soft colours to suit a variety of skin tones and colourings.
The fabrics are all-natural, breathable bamboo, linen and cotton. Because whether you're peri, in the midst or post the big M. We need all the natural fibres we can get, right? Nothing sweaty, clingy or stiff — ever!
The Taleeta colours
The range features natural greens, earthy indigo, soft coral, regal purple and cool white. The colours all complement each other, allowing you to mix and match the entire range.
Where to wear Taleeta
In this post-pandemic world, we need fashion that takes us from work to the beach, to dinner and beyond. So the Taleeta range will deliver a collection that is casual in nature but can also be dressed up or down according to your day. With heels and sparkly gems, your Taleeta dress will look great on the town. At the same time, you can throw on thongs and a sun hat and wear your Taleeta style at the beach. It’s a range that reflects the out-and-about lifestyle of the modern Aussie woman.
The origin of the word Taleeta comes from a Desiderate customer and friend of mine. My elderly friend had bought many pieces from Desiderate over the years. Knowing her as an ideal customer for a fashion label, I asked her, what should I call the sister brand?
She said Taleeta, as it means ‘beautiful new thing' in her native language.
Unfortunately she has since passed away, so I never got to ask her how to spell it or even what language she meant. I wish I’d been able to get more information from her, but it was only after she passed that I remembered our conversation and the name she suggested. The name is a tribute to our friendship.
When will Taleeta launch?
In all honesty, I was hoping Taleeta would be ready to launch by now. But a few delays, like me getting covid earlier this year, have stalled production.
Plus, because I’m so finicky about quality, I’ve insisted on extra features, hand-dyed fabrics and other elements that take extra time. Plus, the rainy season in Indonesia has really slowed down manufacturing. 😢
But I’m confident that we can launch by Summer 2022. Watch this space!
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